The One-Team Growth Engine · Open Model v1.0
OTGE is an open maturity model for commercial organizations: 5 pillars × 3 dimensions that show whether your revenue system — people, process, and data across sales, marketing, CS, and operations — is built to grow. Free to use, adapt, and build on.
What it is
Most frameworks answer one question well. The bow tie answers "how does revenue flow?". MEDDICC answers "is this deal real?". Playing to Win answers "where do we compete?". OTGE answers a different one: is this organization built to grow? It sits on top of those models — deliberately compatible, never competing.
Does everyone know where we play, how we win, and why it matters?
Do we mean the same thing when we say "qualified," "committed," "customer"?
Does revenue follow a designed, full-lifecycle journey — or a funnel that ends at signature?
Does execution have a heartbeat — or does the quarter end in a frenzy?
Do people own outcomes — and does the system make them better?
The maturity grid
Each pillar is assessed across People, Process, and Data. Click any cell to see what Chaotic (1), Defined (3), and Engineered (5) look like — then score what is demonstrably true today. No mutual mystification: if you can't show the artifact, it doesn't count.
Anyone can own the same tracks — the same CRM, methodology, and talent. What makes the room move is the mix. Your pillar averages appear here as you score; growth leaks at your lowest fader.
Open by design
OTGE is published under Creative Commons BY-SA 4.0: use it commercially, adapt it, extend it — with attribution, and improvements shared under the same license. What I offer commercially is the application: facilitated diagnostics with benchmarking, transformation workshops, keynotes, and hands-on commercial leadership.
BY — credit Jan Bultinck as the author, on every use and adaptation.
SA — anything you build on the model stays open under the same license.
The "One-Team Growth Engine" name and the 5×3 architecture originate with Jan Bultinck.
Release schedule