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Insights

Writing on the organizational side of go-to-market.

Commentary and essays between the pillar releases — on commercial architecture, enablement, and why the model always transforms faster than the organization.

Commentary · August 2026

The close just became the starting line. Is enablement ready to own what comes next?

On Jacco van der Kooij’s outcome-based shift — and the row in his list that quietly promotes enablement into the CFO’s room.